Marketing 2.2. - 2.3

Is the moment when a new product is introduced into the marketplace

• Introductory launch

• Product Launch

• Allowance

• Product cycle

The faster a company can reach the growth stage with a new product or service the faster it can begin to make a _____

• Profit

• Growth

• Maturity

• Stability

Preventing a competitor from realizing a profit in a given market is called a

• Market share

• competition

• Consignment

• Barriers to entry

________ is money paid by manufacturers to retailer to provide shelf space for a new product.

• Shelf Allowance

• Preferential space

• Growth space

• Low-End Space

The Rubix Cube is an example of a

• Trend

• Niche

• Fad

• Decision Point Stage

All of the following are Age demographics except.

• Nesters

• Establishment

• Youth Market

• Adolescent Market

All of the following are seasonal markets except

• Ski Resorts

• Snow Blowers

• Ice Cream

• Turkey

A group that shares common characteristics and buying habits

• primary market

• Secondary market

• Cohort

• Consumer segment

All of the following are demographics except for

• family life cycle

• Income level

• Personality

• Ethnicity

All of the following are part of the product life cycle except for

• Growth

• Maturity

• Decision Point

• Trend