Marketing Information System

Marketing Information System

University

20 Qs

quiz-placeholder

Similar activities

BBA sem 2 Business Statistics

BBA sem 2 Business Statistics

University

20 Qs

EBC - Chapter 1, 2 & 3

EBC - Chapter 1, 2 & 3

University

15 Qs

QUIZ FIX PREP 2023

QUIZ FIX PREP 2023

University

16 Qs

Digital Marketing Quiz_Part 1

Digital Marketing Quiz_Part 1

University

20 Qs

CHAPTER 3 - ENTREPRENEURSHIP & SMALL BUSINESS DEVELOPMENT

CHAPTER 3 - ENTREPRENEURSHIP & SMALL BUSINESS DEVELOPMENT

University

20 Qs

Introducción al mercadeo

Introducción al mercadeo

University

22 Qs

BATTLE OF THE BRAINS

BATTLE OF THE BRAINS

11th Grade - University

20 Qs

Marketing Digital

Marketing Digital

University

15 Qs

Marketing Information System

Marketing Information System

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

varsha sonavane

Used 225+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Four basic or main components of marketing information system are

internal records, marketing intelligence, marketing research, marketing decision support system

external records, marketing research, marketing intelligence, systems 

internal records, external records, marketing research, marketing decision support system

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.

Marketing Information Technology

Marketing Information System

Marketing Network

Marketing Database

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can provide regular information about the daily activities of a    business to managers?

Decision Support System
Executive Support System
Transaction Processing System
Management Information System

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services

Survey Creation

Marketing Research

Advertising Selection

Marketing Discovery

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a reason businesses use marketing research?

identifying market oportunities
solving marketing problems
monitoring market performance
deciding how many staff to hire to manufacture the goods

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A small number representative of a large group

Sample

Cohort

Analytics

Data Mining

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The first step in Marketing Research is to

Collect the Data

Identify and Define the Problem

Develop the Process for Data Collection

Analyze & Report the Data

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?