Marketing Information System

Four basic or main components of marketing information system are

• internal records, marketing intelligence, marketing research, marketing decision support system

• external records, marketing research, marketing intelligence, systems 

• internal records, external records, marketing research, marketing decision support system

______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.

• Marketing Information Technology

• Marketing Information System

• Marketing Network

• Marketing Database

Which of the following can provide regular information about the daily activities of a    business to managers?

• Decision Support System
• Executive Support System
• Transaction Processing System
• Management Information System

This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services

• Survey Creation

• Marketing Research

• Advertising Selection

• Marketing Discovery

Which of the following is not a reason businesses use marketing research?

• identifying market oportunities
• solving marketing problems
• monitoring market performance
• deciding how many staff to hire to manufacture the goods

A small number representative of a large group

• Sample

• Cohort

• Analytics

• Data Mining

The first step in Marketing Research is to

• Collect the Data

• Identify and Define the Problem

• Develop the Process for Data Collection

• Analyze & Report the Data

Data is_____________

• a collection of facts and figures

• useful if it is organised

• unprocessed information

• All of the above

Information is______________ that is valuable and meaningful to a specific user.

• raw data

• picture data

• primary data

• processed data

Following is not the method of primary data collection...

• Questionnaire

• Interview

• Observation

• Publications