Marketing Research

What type of data is non-numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is compiled for some purpose other than the current investigation?

• Quantitative
• Qualitative
• Primary
• Secondary

What type of data is observed & recorded directly in order to address a specific issue?

• Quantitative
• Qualitative
• Primary
• Secondary

Resource libraries, economic census, trade shows & associations would be examples of what kind of data sources?

• Tertiary
• Secondary
• Primary
• Unprofessional

Mail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?

• Tertiary
• Secondary
• Primary
• Unreliable

___________ is data originated by the researcher for the specific purpose of addressing the research problem

• Primary data

• Secondary data

• Experimental data

• Virtual data

__________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher

• exploratory research

• conclusive research

• descriptive research

• causal research

Which of the following is a characteristic of descriptive research design?

• Flexible

• mark by the prior formulation of specific hypothesis

• versatile

• often the front end of the total research

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

• An experiment

• a focus group

• A quantitative survey

• A depth interview

The assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules is called ________.

• randomization

• measurement

• sampling

• exploring