Business post-maturity

When will a business progress into the post-maturity stage?

• When demand for its products and services begin consecutively decreasing following a period of stability, where sales had been steady.

• After expansion or consistent growth during the establishment stage.

• When it is experiencing growth, but not at the same rate as during the growth stage.

• When yearly profits appear to be fairly stable.

Businesses can slip into post-maturity:

• following a crisis

• by not responding to changes in the market

A business must make decisions about its future when in post-maturity, considering if it wants to:

• renew

• remain in a steady state

• exit the market (decline)

True or False: Businesses in steady state may not consider themselves as being in the post-maturity stage.

• True

• False

A business continuing to operate as it always has is an indicator of a business in:

• steady state

• decline

• renewal

A business that does not budget extra funds into marketing is a characteristic of a business in:

• steady state

• decline

• renewal

When staff numbers are kept stable, this is a characteristic of a business in:

• steady state

• decline

• renewal

When the owner is reasonably satisfied with the financial performance of the business, this is a characteristic of a business in:

• steady state

• decline

• renewal

Declining standards in staff performance may be a characteristic of a business in:

• steady state

• decline

• renewal

Poor management and leadership exercised by the owner may be a characteristic of a business in:

• steady state

• decline

• renewal