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Marketing Segmentation

Authored by Michael Delk

Life Skills

9th - 12th Grade

Used 777+ times

Marketing Segmentation
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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

___________is based on the way a customer use the product.

Mass Marketing
Behavioral
Target Market
Demographic

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

__________are used to divide the total market for their product into smaller, more specific groups.

Geographic Data

Customer Survey

Behavioral Research

Market Segmentations Methods

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Chad has an interest partying every weekend this can help a marketer determine his ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Target Market
Behavioral
Demographic
Geographic

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

_____________involves using a single marketing strategy to reach all customers.

A Market Plan
Keeping up with the trends
Mass Marketing
None of the above

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

___________ is a method used to identify customers with similar wants and needs.

Selling
Planning
Market Segmentation
Sales pitch

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