BUS-S6 Unit 36,37

Which of the following is an element of promotion?

• Segmentation

• Advertising

• Pricing

• Profiling

A __________ is name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.

• Brand

• Place

• Segment

• Product

____________ factors are those that originate within the organization and include strengths and weaknesses.

• Internal

• Important

• External

• Not mention

____________ is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

• Marketing

• Advertising

• Segmentation

• Sales

Market Segmentation is _____________________.

• Deciding on a marketing mix

• Dividing a large market into smaller groups

• Selling to only younger people

• Not mention

A ____________ is a group of customers toward which a business has decided to aim its marketing efforts, and ultimately its products and services

• Geographic

• Marketing mix

• Target market

• Top group

If a marketer is segmenting according to nations, states, cities, or regions what type of profiling are they doing?

• Psychographic

• Geographic

• Behavioral

• Demographic

Geographic profiling might analyze markets or market segments based on ___________.

• Attitudes toward a product

• Lifestyle

• Location

• Age

_____________ includes characteristics such as age, gender, income level, or ethnicity.

• Marketing

• Psychographics

• Segmentation

• Demographics

________________ profiling attempts to segment the market based on traits such as personality and lifestyle

• Geographic

• Behavioral

• Demographic

• Psychographic