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Mod Marketing - Chapter 5 Test

Authored by Janna Kohler

Life Skills

9th - 12th Grade

Used 27+ times

Mod Marketing - Chapter 5 Test
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27 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The way that consumers--based on factors such as preferences and decisions--engage with and act in relation to brands and products

Consumer behavior

Advocacy

Brand awareness

Customer experience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When consumers can correctly connect brand features and/or other information to the recognized and corresponding brand

Brand recognition

Brand awareness

Advocacy

User experience

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The interaction a customer has with a company

Customer experience

User experience

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process and interaction a consumer has when using a product

Customer experience

User experience

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A series of steps taken as consumers become aware of, learn about, decide to purchase, purchase, evaluate, and dispose of products

Consumer behavior process

Decision making process

Customer experience

Brand awareness

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where exchange of money for product occurs

Point of sale

Point of service

Selling point

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a customer speaks highly of a product and shares testimony that may lead others to try the product

Advocacy

Brand awareness

Brand recognition

User experience

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