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Marketing segmentation

Authored by Diane Mondoro

Business

9th - 12th Grade

Used 18+ times

Marketing segmentation
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Necessities for survival

wants

Needs

demands

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Items or services that people desire

wants

needs

demands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Wants that are backed by money

needs

demands

buying power

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising to everyone in the hopes that some people buy the product.

market segmentation

target marketing

mass marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing the market into different groups based on needs or wants.

mass marketing

market segmentation

target marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting one particular segment of a market to serve.

mass marketing

market segmentation

target marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sour Patch Kids makes a new product called Sour Patch Turkeys for Thanksgiving. This is

product management

distribution

pricing

management information systems

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