Le Marchandisage
8th - 9th Grade
•12 Qs
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Le Marchandisage
Quiz
•
Professional Development
•
8th - 9th Grade
•
Practice Problem
•
Hard
Laurence GOLDSCHMIDT
Used 219+ times
FREE Resource
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12 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Définition du marchandisage
Bon produit
Bonne couleur
Bon prix
Bon emplacement
Bon moment
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Les types de marchandisage
Organisation
Theatralisation
Séduction
Gestion
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Les objectifs du Marchandisage
Favoriser le parcours clients
Valoriser l'offre commerciale
Faciliter le parcours clients
Faire des promotions
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Les différents outils de séduction
Mobiliers
Odeurs
Ambiance sonore
Eclairage
Couleurs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La signalétique c'est quoi ?
Les signaux sonore dans le magasin
Ensemble des éléments d'une signalisation sur le point de vente
La tenue des vendeurs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Définition de la PLV
Publicité sur le point de vente
La signalétique
Promotion sur le point de vente
Produits sur le point de vente
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'ILV c'est quoi ?
Information sur le lieu de vente
Intérêt sur le lieu de vente
Publicité sur le lieu de vente
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