Marketing Unit 3

All the different products a company makes or sells.

• Product Line
• Product Width
• Product Mix
• Product Item

A specific model, brand, or size of a product within a product line

• Product Mix
• Product Line
• Product Width
• Product Item

A group of closely related products manufactured and or sold by a company

• Product Mix
• Product Line
• Product Width
• Product Depth

The number of items offered within each product line.

• Product Line
• Product Width
• Product Depth
• Product Mix

The number of different product lines a company manufactures or sells

• Product Width
• Product Depth
• Product Item
• Product Mix

The stages a product goes through in its life.

• Product Plan
• Product Positioning
• Product Life Cycle
• Product Item

The image a product produces in the mind of a consumer.

• Product Positioning
• Product Item
• Product Life Cycle
• Product Modification

The four stages of a product life cycle.

• Introduce, Explain, Market, Expire
• Introduce, Growth, Mature, Decline
• Test, Develop, Evaluate, Finish
• Generate, Develop, Test, Evaluate

Siting down and brainstorming new flavors for Doritos is an example of 

• Testing the product with consumers
• Introducing the product
• Generating ideas
• Screening ideas

Having consumers fill out a survey after they have eaten the new flavor of chip is an example of

• Developing the product
• Screening ideas
• Evaluating customer acceptance
• Developing the business plan