POBF Unit 7 Review

According to the marketing concept, which option demonstrates customer orientation?

• finding out what a buyer wants
• researching a firm's competitors
• convincing a buyer to buy your product
• advertising the features of a product

Kohl's offers consumers the opportunity to buy their products online or in the store. This is an example of which P in the marketing mix?

• product
• price
• place
• promotion

The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?

• corporation
• partnership
• sole proprietorship

What is the correct term for the company or person purchasing the right to run the business?

• franchiser
• franchisee

Which of the following is not a function of management?

• purchasing
• planning
• staffing
• directing

Which of the following is not a P in the marketing mix?

• position
• place
• product
• price

Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?

• Convenience
• Department
• Factory outlet
• Mail order 

All of Josh's employees will be trained on operating the new machines. This is an example of which function of management?

• staffing
• controlling
• implementing
• organizing

    John needed to purchase a soda as quick as possible. Which type of store would be the quickest to purchase a soda?

• Convenience
• Department
• Factory outlet
• Mail order 

Mary decided to order more Casio, Epson, Nikon, and Sony cameras for her store. These cameras have received the best reviews from her customers. Where is she in the consumer decision- making process?

• Determine the effectiveness of her decision
• Gather Information
• Recognize a need or want
• Select and evaluate alternatives