SEM 2.00 Flashcard F25

Front

Which of the following are characteristics of a sporting event: In trouble and perishable, Inexpensive and regional, Intangible and perishable, Unchanging and scarce

Back

Intangible and perishable

Front

Who must be present for a sporting event to take place? Options: Amateurs, Professionals, Athletes, Spectators

Back

Athletes

Front

What type of sporting good are you purchasing when you buy a hat that features the logo of the Kansas City Chiefs?

Back

Licensed merchandise

Front

Participating in an exercise class at the local health club is an example of

Back

personal training.

Front

When you read a magazine article about a star athlete, you are using the product of

Back

sports information.

Front

What do the unorganized participants in sports have that the organized participants do not have?

Back

Freedom from rules

Front

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

Back

sanctioning bodies.

Front

Which of the following is an example of marketing the sport event: Delivering exercise bikes to retailers, Selling food products to a concession stand, Distributing information about a baseball tournament, Holding a race for a charitable organization?

Back

Distributing information about a baseball tournament

Front

The marketing of sporting goods and services involves a __________ focus.

Back

retail

Front

Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing

Back

products to sports.