
Marketing nel settore turistico
Flashcard
•
Business
•
KG
•
Hard
Anna Pappalardo
FREE Resource
Student preview

10 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Cosa si intende per marketing secondo il libro?
Back
L'insieme di attività che promuovono e pubblicizzano l'azienda
2.
FLASHCARD QUESTION
Front
Qual è l'obiettivo principale del marketing?
Back
Soddisfare i bisogni dei consumatori
3.
FLASHCARD QUESTION
Front
Cosa sono i bisogni secondo il libro?
Back
Uno stato di insoddisfazione del mercato
4.
FLASHCARD QUESTION
Front
Cosa significa orientamento al cliente nel marketing?
Back
Mettere al centro il consumatore e soddisfare i suoi bisogni nel tempo
5.
FLASHCARD QUESTION
Front
Cosa significa CRM nel marketing turistico?
Back
Customer Relationship Management
6.
FLASHCARD QUESTION
Front
Qual è l'obiettivo del CRM nel marketing turistico?
Back
Conoscere e fidelizzare i clienti nel tempo
7.
FLASHCARD QUESTION
Front
Cosa comprende il prodotto turistico?
Back
Elementi naturali, culturali, aziende e infrastrutture
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