Social Media Strategist Practice-1

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Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the internet, describing various games, which he wants to incorporate into his own content. Which of the following is a best practice for using curated content ethically?

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Create a new title, links to the original sources and add personal editorial comments.

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What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?

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Click-through rates

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A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research, videos of whale sightings and other events to potential tour customers and whale conservationists. He also wants to share information from his industry peers. Which social media tool can he use to accomplish these needs?

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Business Blog

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Kameron is assigned to minimize the vulnerabilities in his company’s social media communications and online chatting features. His company is launching a new product. Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation, Kameron first focused on redefining who has access to new product information. What would be the next area to improve? Options: Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property, Implement regular reviews of outbound communications, Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information, Provide training for all employees in the company regarding legal and regulatory compliance

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Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information.

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When individuals or organizations sign up on a teenage sports club social media site, they must agree to the terms of use and privacy policies. Which of the following would be an inappropriate use of the information collected about users? Options: The owner of the site uses the contact information to sell them services from companies he owns, The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities, The social media community manager collects data to identify and measure engagement and to locate influencers who can assist in building the community, The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors.

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The owner of the site uses the contact information to sell them services from companies he owns

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You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

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Create compelling ads and promote well-received organic posts

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Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign? Options: Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base, Use multiple variations of the post over the duration of the campaign with headlines and images that are tailored to each platform. Make sure to never use the exact post twice., Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign to create a consistent message, Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform. Use the same images each time the information is posted for brand consistency.

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Use multiple variations of the post over the duration of the campaign with headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

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Which of the following is a benefit of researching and creating social media personas for a business? Helps you identify problem areas in your campaign during the monitor and adjust phase, Helps you focus on who your main brand consumer is and seeing your products from their perspective, Helps you keep the cost of purchasing social media ads to a minimum, Helps you identify the demographics of your current audience

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Helps you focus on who your main brand consumer is and seeing your products from their perspective

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A well-known CEO of a large company regularly makes keynote speeches at the conferences. How can these presentations be made more social?

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Share them as live streaming events and invite the audience to ask questions which the CEO will answer immediately.

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A small business is selling widgets. A recent customer is enthusiastic about her widget and has shared the business’s posts in her personal social media network. What kind of social media communication is this?

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Earned communication