Classification of Consumer Goods

Front

The demand for _____________ products in relatively infrequent.

Back

Speciality

Front

Which of the following products is most likely to be purchased through routine decision making: Television, Soft Drink, Shirt, Car?

Back

Soft Drink

Front

Tangible and intangible qualities that a company builds into its products

Back

Product Features

Front

Extremely important and expensive purchases fall into what category?

Back

Specialty

Front

The airline ticket is an example of: Convenience, Specialty, Shopping, Unsought

Back

Shopping

Front

Convenience products usually are purchased with little exertion of time and effort. True or False?

Back

True

Front

Which type of item is normally consumed within a year by firms producing other goods? Options: Capital Item, Expense Item

Back

Expense Item

Front

This type of item are longer-lasting and usually more expensive good. An example would be a building or large equipment

Back

Capital Good

Front

Which of the following is an example of a specialty product? Soap, Car, Bread, Water Bottle

Back

Car

Front

Products that are bought frequently, immediately and with minimal comparison and buying effort are known as:

Back

Convenience Products