Rhetorical Devices - Persuasive Techniques

Front

The repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.

Back

alliteration

Front

Juxtaposing (i.e. presenting side-by-side) contrasting ideas in order to create a clear division between two things

Back

Antithesis

Front

short personal stories used to connect with the audience and add evidence or credibility to an argument.

Back

anecdote, anecdotes

Front

An indirect reference with which the author believes the reader/listener will be familiar.

Back

allusion, allusions

Front

Words charged with an underlying meaning or implication and are used to produce emotion in an audience.

Back

heavy connotation, loaded words, heavy connotation/loaded words

Front

The establishment of authority and reliability, and is used to gain the confidence and trust of the audience

Back

Credibility, ethos

Front

An appeal to emotion is used to engage with an audience and create an emotional response.

Back

pathos

Front

a method of humorous or sarcastic expression in which the intended meaning of the words is the opposite of their usual meaning

Back

verbal irony

Front

Words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.

Back

pronouns, use of pronouns

Front

The representation of something as greater than it actually is, used to grab the attention of the audience and emphasize certain points.

Back

hyperbole