Marketing Concepts Flashcards

Marketing Concepts Flashcards

Assessment

Flashcard

Education

10th Grade

Hard

Created by

Sylvie Tonge

Used 1+ times

FREE Resource

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15 questions

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1.

FLASHCARD QUESTION

Front

brand

Back

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity (Chapter 1)

2.

FLASHCARD QUESTION

Front

conversion

Back

Happens when the desired outcome of a marketing message is achieved (Chapter 2)

3.

FLASHCARD QUESTION

Front

cross-promoting

Back

A marketing technique that involves the promotion of a product targeted to the customers of a related product (Chapter 2)

4.

FLASHCARD QUESTION

Front

customer support

Back

Range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction (Chapter 1)

5.

FLASHCARD QUESTION

Front

Hootsuite

Back

A social media management tool that allows users to schedule and post updates to pages or profiles on social platforms (Chapter 2)

6.

FLASHCARD QUESTION

Front

Influencer

Back

A person with a strong influence in his or her particular field of expertise (Chapter 2)

7.

FLASHCARD QUESTION

Front

Interactions

Back

Communication between a brand and an audience member (like, comment, retweet, etc.) (Chapter 3)

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