Supermarket Psychology Quiz

What is one reason supermarkets use larger shopping trolleys?

• To improve customer satisfaction

• To reduce the number of trips to the store

• To encourage customers to buy more items

• To make it easier to navigate the store

Why are essential items like milk and bread placed at the back of the store?

• To keep them fresh

• To make them easily accessible

• To ensure they are always in stock

• To encourage customers to walk through the store

How does music influence shopping behavior during peak hours?

• It has no effect on shopping behavior

• It makes customers shop more slowly

• It makes customers leave the store quickly

• It encourages customers to shop faster

What effect does the smell of food have on customers in a supermarket?

• It makes them buy only essential items

• It makes them feel nostalgic and buy more

• It makes them leave the store quickly

• It has no effect on their buying behavior

Why do supermarkets offer free samples to customers?

• To reward loyal customers

• To stimulate appetite and encourage purchases

• To clear out old stock

• To encourage customers to try new products

What is the purpose of placing popular products in the center of an aisle?

• To keep them away from the entrance

• To make them harder to find

• To make them more visible

• To encourage customers to walk down the aisle

How do bright colors on promotions influence customer behavior?

• They have no effect on customer behavior

• They make products look less appealing

• They attract attention and encourage impulse buying

• They make products look more expensive

What is the strategy behind placing high-margin products at eye level?

• To make them more visible to children

• To increase the likelihood of purchase

• To ensure they are always in stock

• To make them harder to reach

How have supermarkets evolved in terms of size and product range?

• They have reduced the number of aisles

• They have focused only on food items

• They have expanded to offer a wider range of products

• They have become smaller with fewer products

What is commonly found at supermarket checkouts to encourage last-minute purchases?

• Large household items

• Impulse items like gum and chocolate

• Discounted electronics

• Fresh produce