Supermarket Psychology Quiz

What is one reason supermarkets use larger shopping trolleys?

• To reduce the number of trips to the store

• To improve customer satisfaction

• To encourage customers to buy more items

• To make it easier to navigate the store

Why are essential items like milk and bread placed at the back of the store?

• To ensure they are kept fresh

• To reduce theft

• To make them easily accessible

• To encourage customers to walk through more aisles

How does music influence shopping behavior during peak hours?

• It makes customers shop more slowly

• It encourages customers to shop faster

• It has no effect on shopping speed

• It makes customers leave the store quickly

What effect does the smell of food have on customers in supermarkets?

• It makes them feel nostalgic and encourages impulse buying

• It makes them leave the store quickly

• It has no effect on their purchasing decisions

• It makes them buy only essential items

Why do supermarkets offer free samples to customers?

• To reward loyal customers

• To stimulate appetite and encourage purchases

• To encourage customers to try new products

• To clear out old stock

What is the purpose of placing popular products in the center of aisles?

• To make them more visible

• To encourage customers to walk down the aisle

• To keep them away from the entrance

• To make them harder to find

How do bright colors on promotions influence customer behavior?

• They make the store look more organized

• They attract attention and encourage impulse buying

• They make products look more expensive

• They have no effect on customer behavior

What is the strategy behind pricing items at £4.95 instead of £5?

• To make the product seem more luxurious

• To make the product appear cheaper

• To confuse the customer

• To comply with pricing regulations

Why are children's products placed at a lower height on shelves?

• To make the store look more organized

• To make them easier for parents to reach

• To attract the attention of children

• To comply with safety regulations

What is one reason supermarkets have become larger in size?

• To decrease the time customers spend in the store

• To make the store easier to navigate

• To reduce the number of employees needed

• To offer a wider range of products