Understanding Niche Markets

What is a key characteristic of a niche product?

• It is available in all supermarkets.

• It is always the cheapest option.

• It meets specific customer needs.

• It targets a broad audience.

How does Vivo magic ground coffee differentiate itself in the market?

• By being available in every store.

• By having unique features like organic ingredients and brain health benefits.

• By offering a wide range of flavors.

• By being the most affordable coffee.

Where is Vivo coffee primarily marketed?

• On billboards.

• Through online and targeted ads.

• In local newspapers.

• On television commercials.

What is one advantage of niche markets?

• They have a large customer base.

• They offer better profit margins.

• They have low production costs.

• They are easy to enter.

What is a disadvantage of niche markets?

• They face intense competition.

• They have a smaller market size.

• They are available everywhere.

• They have high economies of scale.