Understanding the IKEA Effect

Understanding the IKEA Effect

Assessment

Interactive Video

Psychology

9th - 10th Grade

Hard

Created by

Jennifer Brown

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the IKEA effect?

A psychological disorder related to furniture

A phenomenon where people dislike self-made items

A cognitive bias where people value self-made items more

A marketing strategy by IKEA

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an example of the IKEA effect?

Valuing a self-assembled table more than a store-bought one

Thinking your DIY project is better than a professional's

Feeling proud of a painting you created

Disliking a gift because you didn't make it

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the IKEA effect relate to DIY projects?

It only applies to furniture

It suggests DIY projects are always cheaper

It indicates people value DIY projects more due to personal effort

It means DIY projects are of higher quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the endowment effect?

The idea that effort decreases perceived value

The tendency to overvalue items simply because you own them

The belief that owned items are less valuable

The tendency to undervalue owned items

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is effort justification?

The notion that effort decreases cognitive dissonance

The belief that effort is irrelevant to value

The concept that more effort increases perceived value

The idea that more effort leads to less satisfaction

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to recent research, why might people value their creations?

They are influenced by marketing

They see them as extensions of their identity

They believe they are of higher quality

They think they are cheaper

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At what age do children start to show the IKEA effect?

Around age 9

Around age 7

Around age 5

Around age 3

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