Copy of Persuasive Communication - Rhetoric and Rhetorical Devices

Ethos is how people convince others of their 

• credibility

• logic

• thoughts

Logos is the use of 

• emotions and reason

• emotions and credibility

• logic and reason

Logos relies on

• emotions

• facts

• beliefs

Pathos appeals to

• credibility

• emotions

• senses

Deciding which rhetorical appeals to use is a matter of

---------------- as well as the right place and time. 

• knowing your audience and your purpose

• knowing your thoughts and feelings

• knowing your literature and beliefs