Delivering Bad News Effectively

The video tutorial covers the assignment on writing bad news business messages. It explains the scenario involving Stuart Dent, who applied for a graphic designer position but was not selected. The tutorial guides students on organizing a bad news message using the inductive approach, which includes a neutral opening, reasons for the decision, delivering the bad news, and a positive redirect. It provides examples of poorly and well-written letters to illustrate effective communication techniques.

What is the main focus of the video tutorial?

• Persuasive messages

• Bad news business letters

• Graphic design

• Company policies

Who is Stuart Dent in the scenario?

• A facilities manager

• An administrative assistant

• A marketing executive

• A graphic designer

Why was an external candidate hired instead of Stuart?

• Stuart was overqualified

• Stuart lacked professional experience

• Stuart did not apply for the job

• The external candidate was cheaper

What approach is recommended for organizing a bad news message?

• Direct approach

• Inductive approach

• Deductive approach

• Indirect approach

What should the opening of a bad news message be?

• Apologetic

• Positive

• Negative

• Neutral

What is a key element to include after delivering the bad news?

• A summary of the bad news

• A detailed apology

• A positive redirect or counter proposal

• A list of company policies

What should be avoided when delivering the bad news?

• Using passive voice

• Being vague

• Using positive language

• Using negative connotations

What is the purpose of a positive redirect in a bad news message?

• To apologize profusely

• To restate the bad news

• To offer an alternative or next step

• To emphasize the bad news

What should be avoided in the closing of a bad news message?

• Offering a counter proposal

• Being forward-looking

• Rehashing the bad news

• Emphasizing the relationship

What was a mistake in the poorly written bad news message example?

• Offering a counter proposal

• Jumping into the bad news too soon

• Using a neutral buffer statement

• Including a sender's address