Educate, don't sell

The video discusses the importance of educating customers rather than using hard sell tactics. It emphasizes the need for well-trained sales assistants who can provide valuable advice, especially in a baby shop setting. JoJo's approach involves comprehensive training for new teams, focusing on product knowledge, company ethos, and understanding customer needs from pregnancy to preschool. The goal is to empower sales teams with knowledge to assist customers effectively, rather than pushing them to meet sales targets.

What new insight or understanding did you gain from this video?