Five Basic Negotiating Strategies - Key Concepts in Negotiation

The video discusses the five negotiation strategies developed by Kenneth Thomas and Ralph Killman, focusing on assertiveness and cooperation. These strategies include competing, accommodating, avoiding, compromising, and collaborating. Each strategy is suitable for different negotiation scenarios based on the importance of the outcome and the relationship between parties. Competing focuses on the outcome, accommodating prioritizes relationships, avoiding is for low-stakes situations, compromising involves mutual concessions, and collaboration seeks a win-win outcome. The video emphasizes the importance of choosing the right strategy for each negotiation context.

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