Brand Management

Brand Management

Assessment

Interactive Video

Business

University

Hard

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Brand management involves creating and maintaining a strong brand to boost awareness, loyalty, and pricing. It requires marketers to balance innovation with consistency, ensuring the brand remains recognizable yet fresh and exciting. This balance is crucial to effective brand management.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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