Influences on Financial Objectives: Internal, External and Ethical Factors

The video tutorial discusses the financial objectives of firms, categorized into internal, external, and ethical influences. Internal objectives include leadership ambitions, financial, and operational influences. External objectives cover competitive, economic, and government factors. Ethical and environmental influences focus on corporate social responsibility and public image. The tutorial uses examples like Richard Branson and a self-employed gardener to illustrate different ambitions and objectives.

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