Always have a What If plan

The video discusses a business's experience during a recession. Initially, the business was thriving, but the recession led to a significant drop in sales. The company faced challenges with stock management and banking issues. However, by anticipating the recession and creating a contingency plan, they were able to respond quickly. They engaged with staff to avoid redundancies and maintained strong customer care, which helped retain customers despite reduced sales.

What new insight or understanding did you gain from this video?