Greenwashing

The video discusses the concept of greenwashing, where companies make misleading claims about their environmental efforts. It highlights the risks of greenwashing, using examples like Shell Oil and Desani, and emphasizes the importance of authenticity and transparency in sustainability marketing. The video also notes the role of consumer awareness and social media in holding companies accountable, and mentions the FTC's revised guidelines to ensure brands substantiate their green claims.

What new insight or understanding did you gain from this video?