VOICED : Japan women not men throng stores

In Japan, Valentine's Day is a unique tradition where women give chocolates to men, including colleagues and friends. This custom, introduced post-war by chocolatiers, has become a significant cultural and economic event. Various types of chocolates, such as Giri Choco and Tom Ochoco, are given based on the relationship. The February chocolate sales account for a substantial portion of annual sales. A month later, White Day allows men to reciprocate the gesture.

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