Mintzberg's Positioning School of Strategic Development

The video discusses the positioning school of strategic management, focusing on the content of strategies. It highlights the concept of generic strategies, notably Michael Porter's, and their applicability in various market conditions. The role of top management in planning and subordinates in implementation is emphasized. The positioning school assumes a competitive market and suggests using analyses like SWOT and Porter's 5 Forces to select appropriate strategies. The market influences both the strategic position and the firm's structure.

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