Mintzberg's Positioning School of Strategic Development

The video discusses the positioning school of strategic management, focusing on the content of strategies. It highlights the concept of generic strategies, notably Michael Porter's, and their applicability in various market conditions. The role of top management in planning and subordinates in implementation is emphasized. The positioning school assumes a competitive market and suggests using analyses like SWOT and Porter's 5 Forces to select appropriate strategies. The market influences both the strategic position and the firm's structure.

What is the primary focus of the positioning school of strategic management?

• The financial outcomes of strategies

• The role of middle management

• The content of strategies

• The process of strategy implementation

According to the positioning school, who is responsible for the planning process?

• Middle management

• Subordinates

• Higher-level management

• External consultants

What assumption does the positioning school make about the marketplace?

• It is unpredictable

• It is static

• It is competitive

• It is monopolistic

Which analysis is NOT mentioned as part of selecting a strategy in the positioning school?

• Internal analysis

• PEST analysis

• Porter's Five Forces

• SWOT analysis

How do market forces affect a firm according to the positioning school?

• They dictate the firm's marketing strategies

• They influence the firm's strategic position and structure

• They determine the firm's financial policies

• They have no impact on the firm