What is Market Segmentation?

The video tutorial introduces market segmentation, a method to target marketing efforts by identifying broad classes of individuals or businesses with shared characteristics. It covers various segmentation types, including geographic, demographic, geo-demographic, psychographic, and behavioral segmentation. Each type is explained with examples, highlighting their importance and application in both consumer and business markets. The tutorial emphasizes the need for data-driven analysis and understanding the principles behind segmentation to effectively reach target audiences.

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