TED: How to use data to make a hit TV show | Sebastian Wernicke

The video discusses the challenges and strategies of selecting successful TV shows using data analysis, comparing Amazon's and Netflix's approaches. Roy Price of Amazon Studios used a data-driven competition to select 'Alpha House', which resulted in an average show. In contrast, Netflix's Ted Sarandos used existing viewer data to create 'House of Cards', a highly successful series. The video highlights the limitations of relying solely on data for decision-making, emphasizing the importance of human expertise and risk-taking. It also warns of the broader implications of data-driven decisions in other fields.

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