TED: The human insights missing from big data | Tricia Wang

The video discusses the historical use of oracles for decision-making and compares it to modern big data systems. It highlights the challenges companies face with big data, using Nokia as a case study of failing to recognize smartphone demand. The concept of quantification bias is introduced, emphasizing the need to integrate thick data, which includes qualitative insights, with big data for more comprehensive decision-making. The video concludes with examples of successful integration, such as Netflix's transformation through understanding binge-watching behavior.

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