VOICED : Nigerian cafe hopes to become Starbucks of Africa

The video discusses the journey of Café Neo, a brand aiming to retain more African coffee on the continent. Founded by Ngozi Dozie, Café Neo seeks to change the coffee culture in Africa by encouraging locals to consume homegrown coffee instead of exporting it. With outlets in Lagos and Kigali, the brand faces challenges in making coffee a daily habit in Nigeria, where most customers are returnees or foreigners. Café Neo aspires to rival global giants like Starbucks by fostering a taste for African coffee.

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