What is Seth Godin's Permission Marketing? And How to Build Your Campaign

The video explores the concept of Permission Marketing, introduced by Seth Godin in 1999, as an alternative to traditional interruption marketing. It highlights the importance of gaining customer consent by offering value, making marketing anticipated, personal, and relevant. The video outlines steps to implement permission marketing, using a marriage proposal metaphor, and emphasizes the benefits of targeting fewer but more engaged customers for higher success rates.

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