Normative and Informational Social Influence - Social Influence - Psychology A-Level Revision Tool

Normative and Informational Social Influence - Social Influence - Psychology A-Level Revision Tool

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Interactive Video

Social Studies

University

Hard

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The video explores social influence within groups, focusing on the dual process model by Deutsch and Gerard, which distinguishes between normative and informational social influence. It discusses how these influences are tested in experiments and introduces Turner's self categorization theory, which explains why individuals are influenced differently based on their relationship with the group. Turner proposes a unified model called referent informational influence, emphasizing the role of group identity in social influence.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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