Normative and Informational Social Influence - Social Influence - Psychology A-Level Revision Tool

The video explores social influence within groups, focusing on the dual process model by Deutsch and Gerard, which distinguishes between normative and informational social influence. It discusses how these influences are tested in experiments and introduces Turner's self categorization theory, which explains why individuals are influenced differently based on their relationship with the group. Turner proposes a unified model called referent informational influence, emphasizing the role of group identity in social influence.

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