Referent Power

The video explores French and Raven's concept of referent power, a type of social influence where followers identify with and wish to emulate a leader. Unlike legitimate power, referent power does not require a formal position and is intrinsic, stemming from a personal desire to be like the admired individual. The video provides examples, such as admiration for a sibling or a public figure, and discusses how referent power can exist without the leader's awareness. It highlights the potential for emerging leaders to expand their influence by becoming role models.

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