Product Mix
Interactive Video
•
Business
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9th - 10th Grade
•
Hard
Wayground Content
FREE Resource
The video discusses the concept of product mix, which includes all products and their variations a company offers. It highlights the importance of managing the product mix to maximize profitability, enhance customer satisfaction, manage risks, and gain a competitive advantage. The video also provides examples from the retail and smartphone industries, illustrating different product mix strategies used by companies like ALDI, Walmart, Apple, Samsung, and Xiaomi.
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OPEN ENDED QUESTION
3 mins • 1 pt
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