The Jiminy Cricket Effect: Cognitive Dissonance and the Urge for Consistency

The video discusses the concept of conscience and cognitive dissonance, using the story of Pinocchio and Jiminy Cricket as a metaphor. It explains how cognitive dissonance arises when actions conflict with self-image and how this can be used to influence behavior. The video outlines techniques to enhance commitment, such as public declarations and written agreements, and explores the choices individuals face when dealing with integrity and commitment.

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