Cognitive Dissonance: Our Battle With Conflicting Beliefs

The video explores cognitive dissonance, a psychological phenomenon where conflicting ideas cause mental distress. It discusses how people resolve this by altering beliefs to maintain consistency. The video highlights Festinger's study on a cult, showing how members coped with dissonance when their apocalyptic predictions failed. It identifies conditions that make dissonance hard to overcome and concludes by questioning how to change minds.

What new insight or understanding did you gain from this video?