VOICED: Loud row over noisy chips packet
Interactive Video
•
Business, Science, Social Studies
•
9th - 10th Grade
•
Hard
Wayground Content
FREE Resource
Frito-lay launched a compostable chip bag that faced backlash due to its noise level, affecting sales in the US. In Canada, a humorous marketing approach helped maintain sales and gain supporters. The bag decomposes in 14 weeks, and Frito-lay is working on a quieter version.
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