The Epic Fail of Blockbuster

Bill Carmody discusses the concept of marketing disruption using Blockbuster's failure as a case study. Blockbuster, once a leader in video rentals, failed to adapt to changing market trends and missed opportunities like acquiring Netflix. Their focus on traditional distribution and neglect of customer needs led to their downfall. The video emphasizes the importance of anticipating customer needs and adapting to market changes to avoid similar failures.

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