Great companies respond when the sands are shifting

The video discusses the transformative impact of the iPhone on the mobile handset market, highlighting how incumbents were challenged by a new player. Initially, there was skepticism about the lack of a physical keyboard, but the market evolved from phones to mobile computing. Companies must adapt to these shifts, recognizing that success may require changing established business models. The focus has shifted from hardware to software, and great companies are those that can adapt to these new realities.

What new insight or understanding did you gain from this video?