009 LEGO - One Minute History

The transcript outlines the history and evolution of Lego, starting with its founding by Old Kirk Christiansen in Denmark. The company was renamed Lego, inspired by the Danish phrase 'Lagot' meaning 'play well'. It transitioned from woodworking to plastic bricks, leading to innovations like the automatic binding bricks and the Lego system of play. Over time, Lego expanded its product line with inventions like the wheel and Duplo, and opened its first theme park. The company ventured into digital media with video games and movies, becoming a major player in the toy industry. Today, Lego is the world's largest manufacturer of wheels, with a rigorous quality control process ensuring only 18 out of a million bricks fail. There are over 400 billion Lego bricks worldwide, enough to reach the moon and back ten times.

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