LEGO: Building a Global Community of Creativity and Fun

LEGO, once burdened with debt, has revitalized its brand by focusing on customer engagement and innovation. CEO Knudstorp's strategy involved listening to adult fans and studying children's play to inform product design. The company has embraced creativity and community, fostering a global fan base. LEGO's diverse design team and strategic expansion, particularly in Asia, have driven significant growth. The company maintains a playful work culture and remains committed to its core principles, ensuring high-quality, fun products for children worldwide.

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