Why We Don't Like to Wait

The video discusses the psychology of waiting, highlighting how our perception of time can be influenced by distractions and attention. It explains that waiting feels longer when we're bored and that engaging activities can make time seem to pass faster. Experiments show that our ability to estimate time is linked to how much attention we pay to tasks. Companies use psychological tricks to improve customer satisfaction without reducing wait times. Uncertainty can increase anxiety and make waits feel longer, but knowing wait times can improve experiences.

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