Ethnographic Research Concepts

The video tutorial discusses ethnography as a qualitative research method, focusing on understanding people's realities in their natural settings. It covers methods like interviewing and observing, and addresses biases such as sampling, theoretical, and personal biases. The tutorial also explains how to set up research, the roles researchers can play, and how to evaluate and analyze data.

What is one of the main goals of ethnographic research?

• To understand the cultural context of a group

• To create a statistical analysis of a population

• To test a hypothesis in a controlled environment

• To develop a new scientific theory

Which method is NOT typically used in ethnographic research?

• Conducting laboratory experiments

• Observing

• Interviewing

• Recording activities

What is a potential issue with sampling bias in ethnographic studies?

• It eliminates the need for longitudinal studies

• It increases the accuracy of findings

• It may lead to non-representative results

• It ensures a diverse sample

How can theoretical bias affect ethnographic research?

• By increasing the sample size

• By providing a clear hypothesis

• By influencing the selection of locations

• By ensuring objectivity

Which type of bias is related to the researcher's personal traits?

• Sampling bias

• Theoretical bias

• Cultural bias

• Personal bias

What should researchers consider when selecting a location for ethnographic research?

• The location's popularity

• The ease of access and key informants

• The availability of technology

• The number of tourists visiting the area

What is the role of gatekeepers in ethnographic research?

• To write the final research report

• To provide formal permission for research

• To analyze the collected data

• To conduct interviews with participants

Which role involves the researcher being fully engaged in the setting?

• Complete participant

• Observer as participant

• Participant as observer

• Complete observer

What is the purpose of using thick descriptions in ethnographic research?

• To provide a brief overview of the study

• To include detailed sensory information

• To summarize the research findings

• To list the research questions

What is the significance of on-the-fly notes in ethnographic research?

• They provide a detailed analysis of data

• They help recall events and ideas during observations

• They summarize the entire research process

• They are used to create statistical models