Online Advertising Strategies and Outcomes

Online Advertising Strategies and Outcomes

Assessment

Interactive Video

Business, Fun

4th - 6th Grade

Hard

Created by

Emma Peterson

FREE Resource

Ruff Ruffman, at Humble Media Genius Studios, is fundraising by selling Chet's perfume, 'Old Cheese.' They use various online advertising methods to promote it, but face backlash due to ad overload. Ruff learns to target ads to the right audience, leading to successful sales and fixing the smoothie machine.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for fundraising at Humble Media Genius Studios?

To purchase new office supplies

To fund a vacation

To fix the smoothie maker

To buy a new car

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the perfume being sold by Ruff Ruffman?

Chet's Delight

Old Cheese

Fresh Breeze

Sweet Aroma

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What language is 'Fromage' from, and what does it mean?

Spanish, meaning fruit

Italian, meaning flower

French, meaning cheese

German, meaning bread

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial reaction to the widespread online ads?

No reaction

Positive feedback

Increased sales

Annoyance from users

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who expressed dissatisfaction with the overwhelming ads?

Ruff's friend

Grandma

Blossom

A customer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the key realization about online advertising?

All websites should have ads

Ads should be avoided

Targeted ads are more effective

More ads lead to more sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which websites were chosen for the targeted ad placement?

Video streaming sites

Websites for mice and perfume

News websites

Social media sites

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Google

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Microsoft

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